Posted: October 3rd, 2008 under Overview.

Welcome to “Scales of Green,” a new website that will explore the dynamic world of environmental ratings in today’s world.  How “green” is a particular household product?  A particular company?  A particular country?  A particular individual, even?  Who gets to decide?  How is such “greenness” measured?  What exactly are the “Scales of Green,” and who holds them?

These are some of the questions I have been exploring over the past decade, first as an undergraduate, and then as an employee at a variety of different non-profit and for-profit organizations, and now as a PhD candidate at the University of California, Berkeley.  During my work at places such as The Nature Conservancy, World Wildlife Fund, Edison Electric Institute, and Resources for the Future, I have observed and participated in a range of efforts to measure environmental quality and performance, and am well-aware of both their strengths and weaknesses and their opportunities and challenges.  My dissertation focuses on the emergence and implications of such measures as a new form of market-based, information-driven governance, and I look forward to using this site to share what I am learning in my research.

I also of course hope to hear from others who visit this site about their perspectives on this new phenomenon, so please feel more than welcome to add your thoughts and comments to any post, or email them to me directly at graham@scalesofgreen.com.

Welcome to the Scales of Green!

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